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What is multi-channel marketing?
When you interact with your clients using a combination of direct and indirect communication channels, it is referred to as multi-channel marketing. This may include channels like retail stores, out-of-home (e.g. billboards), activations and social media, to name a few. Connecting or interacting with customers over multiple touchpoints enables you to deliver a more effective campaign.
Suppose you don’t have the time or resources to get involved by the rules and workings of each channel. In that case, it is a good idea to optimise your marketing spending and appoint a company specialising in multi-channel marketing. Our ability to distribute your product and implement your marketing campaign to the right audience on the correct channels and report back using a digital platform gives us a superior edge.
You may wonder what the key difference is between omnichannel and multi-channel marketing. The difference is based on the focal point of your marketing strategy. Omnichannel involves using all available media channels and is centred around the customer. At the same time, multi-channel means using more than one channel centred around the product or service.
So how is this put into practice?
Digital advertising
We will take care of your digital marketing through online channels like social media. Our specialists will write, design and manage your advertising to get maximum investment return.
Out-of-home media
Our team of specialists will take care of your out-of-home advertising, whether traditional or digital billboards, building wraps, wallscapes or simple street pole posters.
In-store promotions
No matter how far-flung your outlets may be, we will assist you with planning and implementing your in-store promotions, and we will ensure that merchandising reaches all your outlets in good time.
We know how challenging it can be to manage your marketing and get teams to ensure your campaigns are successfully rolled out across the country. For this reason, we have made this process seamlessly available to our retail customers so they can save effort, costs and time by dealing with one company.
Other services we offer include Roadshows, Clinic / School / Campus Activations, Community & Interest Groups, Mall Activations, Point Distribution, Product Sampling, Taxi Rank Activations, Intersection Blitzes, Sign Spinners, Digital Billboards, Print & Design Packages, Creative Ideas, Videography, Toll Gate Distributions, Street Pole Advertising, Promotional Items, Merchandise, Township Tours & In-Home Immersion, Media Intelligence, Vehicle Branding, Loud Halo and Moving Media.
Contact us to manage your marketing across South Africa when and where it matters.